Whitney Morton

graphic design, website design, digital marketing


Case Studies

Here are a couple of case studies for clients I have worked with, who have had successful results from working with me. Could your company be next? Click here for more information!

Morning Star Traders


  • Website e-commerce didn't function well - no close-up pictures or product descriptions
  • Shopping cart was not fully automated and non-intuitive to use
  • No Etsy presence
  • Clearer layout on website in general, with a content management system the store owners could use
  • Well-functioning e-commerce that made a sale on the site's third day of going live, and over $1000 in sales within a month of site going live.
  • Better product photos and keyword SEO on Etsy led to huge growth. Within 9 months they were making almost $1000/month on Etsy, averaging out to one sale every week.


Cinderella's Sea


  • Fewer than 200 Facebook followers, no Instagram and little social media presence
  • Website with code that had been tinkered with by too many developers - looked okay from the user side but a big mess on the back end!
  • No e-commerce on site
  • Social media and email marketing campaign that grew the Facebook page to 3000+ followers, and Instagram to 100 followers.
  • Rebuilt e-commerce platform (then later migrated to Weebly for a better content management system that the owner could update herself)
  • Improved branding and graphic design for all company marketing materials (see more on my design portfolio page)

To see more graphic design and web design projects, take a look at the rest of my portfolio.



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